Scam Alert: The Byron Sanders Advertising Agency

Recently a Star Search Casting member posted an email they received to the community forum because they had concerns that the email was a part of a scam. The email was from the Byron Sanders Advertising Agency, a company that sells advertising, marketing and public relations services and claims to help rising stars get media exposure through major television networks, the Internet and print advertising.

The company is listed as the Byron Sanders Marketing Media Management Agency with the Better Business Bureau. The company is based in Dallas, Texas and is not a BBB accredited company. The company has an unsatisfactory record with the BBB due to failure to respond to a complaint. In the last 36 months, two complaints have been filed against the company - one of which has been closed.

This information doesn’t necessarily mean that the company is involved in a scam. Most companies that have been involved in scams have a far greater number of complaints within that span of time. However, there are several red flags. The first is that due to the nature of the industry that the company is in – advertising, marketing and public relations – it’s somewhat suspicious that there is limited information about the company on the web. If a company claims to be able to promote you, then you’d definitely want to go with a company that is able to promote themselves. For example, Ken Sunshine has worked to promote actors such as Ben Affleck, Justin Timberlake and Leonardo DiCaprio. A Google search for Ken Sunshine’s name returns over 20,000 records, while a search for the Byron Sanders Advertising Agency returns only six results.

Secondly, the company claims to be the “greatest advertising agency in the world…” however the company is not a member of the American Association of Advertising Agencies. Lastly, in the email that was sent to one of our members, the representative asked them to email them back and state how much money they were willing to invest in promoting themselves. Reputable advertising and public relations agencies are not “name your price” businesses. These companies work for specific fees, on a project-by-project basis, or on a monthly retainer.

For aspiring actors, singers, dancers and models, there will be a time where you will need the assistance of public relations and marketing professionals to help you boost your career. However this point generally comes once you’ve found an agent and have booked one or more significant jobs. Additionally, your agent or manager at that time can pair you with a marketing and public relations agency with a great reputation and a strong track record.

For more information on entertainment-related Internet scams, log in to http://www.StarSearchCasting.com each day and check out our Scam Alert.